A series of C-level discussions on business reinvention in the "next normal."
AUGUST 12, 19, & 26, 2020
6:00PM - 7:30PM PHT
THEME: Reimagining Businesses
We’re past reacting to the current disruption happening with our businesses, and we now need a more detailed plan to return the business to scale. Beyond business recovery, we want to answer the question: How might your organization look like if it had just been built now? Let's reimagine business with these in-depth conversations with some of the top industry leaders of today.
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PART 1:
12 AUGUST 2020 (6:00 PM - 7:30 PM PHT)
CMOs: Reimagine Your Marketing
CANDICE IYOG
Candice A. Iyog has been leading the Marketing team of Cebu Pacific Air (PSE: CEB) since 2003, when she served as the Director for Marketing. In 2007, she was appointed as the Vice President for Marketing and Product, successfully launching the low cost airline’s “Go Fares” or year-round...
Vice President-Marketing & Customer Experience
Cebu Pacific
DIGS DIMAGIBA
Digs Dimagiba is the Chief Marketing Officer (CMO) of the Metropolitan Bank & Trust Company (Metrobank), the Philippines’ premier universal bank and a recognized leader in the country's banking industry. Metrobank fulfills its promise of delivering “Meaningful Banking” thru a full range...
Chief Marketing Officer
Metrobank
PART 2:
19 AUGUST 2020 (6:00 PM - 7:30 PM PHT)
Reimagine Your Selling Process Offline to Online
ERNEST CU
Ernest Cu is the President and CEO of Globe Telecom, Inc., the leading telecommunications company in the Philippines. Under his visionary leadership, Globe has outperformed industry growth with the company breaking records across all key product groups, brands and market segments, catapulting Globe as the number 1...
Chief Executive Officer
Globe Telecom
KEVIN TAN
Mr. Kevin L. Tan is the Chief Executive Officer of Alliance Global Group Inc. (AGI), one of the Philippines’ most diversified conglomerates with interests in food and beverage industry, gaming and entertainment, tourism and hospitality, real estate development and quick service restaurants...
Chief Executive Officer
Alliance Global Group Inc. (AGI)
PART 3:
26 AUGUST 2020 (6:00 PM - 7:30 PM PHT)
Reimagine Your Products & Services
MARGOT TORRES
Margot has over thirty years of marketing, communications and management experience under her belt.
She has been with McDonald’s Philippines for over 16 years and is currently the Managing Director of its 670 strong store network and...
Managing Director
Golden Arches Development Corporation
(McDonald’s Philippines)
KEN LINGAN
Ken Lingan is the CEO of Publicis Groupe Philippines, which is one of the leading communications group in the country and includes renowned agency brands like Leo-Burnett, Publicis Jimenez Basic, Publicis Manila, Starcom, Zenith and Spark Foundry...
Chief Executive Officer
Publicis Groupe Philippines
HOSTED BY:
LEIGH REYES
Chief Product Consultant, MullenLowe Philippines
Leigh is the President and Chief Product Officer of MullenLowe Philippines and entered the Creative Guild Hall of Fame in 2015. She is currently Vice-President/Internal of the 2019 Board of the Internet and...
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About IMMAP
Web Wednesdays
Web Wednesdays is a webinar series designed to support digital education in the Philippines, spearheaded by the Education Committee of the Internet and Mobile Marketing Association of the Philippines. The series aims to spread awareness on the latest digital data, trends, and best practices, that can be applied by businesses of all sizes.
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MARGOT B. TORRES
Managing Director
Golden Arches Development Corporation
(McDonald’s Philippines)
Margot has over thirty years of marketing, communications and management experience under her belt.
She has been with McDonald’s Philippines for over 16 years and is currently the Managing Director of its 670 strong store network and 65,000 workforce.
She is also Vice President for Ronald McDonald House Charities whose advocacy is children’s well-being with an emphasis on education through its Read To Learn beginning reading program with DepEd that has helped over 12mln children in 10,774 public schools and its Bahay Bulilit learning centers operating in 34 cities together with the LGU and DSWD.
She has been a thought leader in the marketing and communications industry. She has been a 2-time President of both the Philippine Association of National Advertisers (PANA) and Internet and Mobile Marketing Association of the Philippines (IMMAP), where she spearheaded the association to promote the need for digital transformation not just in marketing but for the business overall. She has also been a board member of the Ad Standards Council.
She recently received CEO Excel Awards from IABC (International Association of Business Communicators) last February 2020 as well as Asia Marketing Federation’s Women Marketer of the Year in 2019 and Campaign Asia’s Women Leading Change award in 2018. She was also one of the recipients of PANA’s lifetime achievement award called Gawad Panata – a testament of her marketing leadership and invaluable contribution to the industry.
In 2010, she received the Agora Award for Excellence in Marketing Management from the Philippine Marketing Association. She was also the first Tambuli Chief Marketing Officer of the Year from the University of Asia & the Pacific in 2011.
She has been Jury Chair of Festival of Media Asia in 2017 and served as Spikes Jury for Creative Effectiveness in 2015 and Overall Executive Jury for Tambuli since 2018. She also sits on the APAC Effies Committee.
She was a Professor at McDonald’s Worldwide Hamburger Marketing University from 2013-2016.
Margot has been married to Jet for more than 20 years and has two digital native children who provide her reverse mentoring - Diego and Isabel.
CANDICE A. IYOG
Vice President - Marketing and Customer Experience
Cebu Pacific
Candice A. Iyog has been leading the Marketing team of Cebu Pacific Air (PSE: CEB) since 2003, when she served as the Director for Marketing. In 2007, she was appointed as the Vice President for Marketing and Product, successfully launching the low-cost airline’s “Go Fares” or year-round low fares, and the airline’s re-fleeting campaign.
For outstanding marketing innovations she launched for Cebu Pacific, she was recognized by Mansmith and Fielders as a Young Market Masters Awardee for Service Marketing in 2007.
A year later, she was appointed as Vice President for Marketing and Distribution, expanding her role to include passenger sales, e-commerce, call center, and ticketing. Her role has continued to evolve with the changing needs of the organization. Currently, she leads the following departments: Marketing, Distribution, Ancillary Revenue, Digital Customer Experience, Customer Care, Analytics, Marketing & Corporate Communications. One of her recent accomplishments was the establishment of a World-class Customer Command Center for Cebu Pacific in 2017 - the first in Asia.
She is a Culture, Transformation & Change champion.
Prior to joining the airline, she set-up Jobstreet Philippines, Inc. (a Joint Venture Company of Summit Media with Jobstreet Malaysia) and served as the General Manager from 1999 until 2003. Her leadership brought the company to a No. 1 position in the Online Recruitment Solutions industry.
In 1997, she was the Marketing Manager for Nabisco Philippines, Inc. where she successfully launched regionally sourced Nabisco Global brands in the Philippines.
She studied Business Management at the Ateneo de Manila University (1994).
KEN LINGAN
Chief Executive Officer
Publicis Groupe Philippines
Ken Lingan is the CEO of Publicis Groupe Philippines, which is one of the leading communications group in the country and includes renowned agency brands like Leo-Burnett, Publicis Jimenez Basic, Publicis Manila, Starcom, Zenith and Spark Foundry.
Before joining Publicis, Ken was the Country Manager of Google Philippines where he was responsible for Google’s online advertising business and is also the force behind Google’s digitization initiatives towards inclusive growth in the Philippines.
Prior to Google, Ken has been in marketing and brand development in Unilever and has served as a Regional Category Vice President in Southeast Asia and Australia, Marketing Director in the Gulf Region and Regional Brand Director in Asia.
He graduated from Ateneo de Manila University with a degree in Management Engineering. Ken is married with 3 kids. Outside of work, Ken loves traveling, reading and trying out new food places .
Ken is a past president of the Internet and Mobile Marketing Association of the Philippines (IMMAP)
DIGS DIMAGIBA
Chief Marketing Officer
Metrobank
Digs Dimagiba is the Chief Marketing Officer (CMO) of the Metropolitan Bank & Trust Company (Metrobank), the Philippines’ premier universal bank and a recognized leader in the country's banking industry. Metrobank fulfills its promise of delivering “Meaningful Banking” thru a full range of financial solutions including corporate, commercial and consumer banking, as well as credit card, remittances, leasing, investment banking and trust banking. Metrobank currently spans a consolidated network of over 950 domestic branches and 32 foreign branches, subsidiaries & representative offices.
As CMO, Digs is responsible for championing the needs of all the people that Metrobank aims to serve and ensures that the bank connects with them in meaningful, moving, memorable & measurable ways. As part of the leadership team driving the ongoing transformation journey of the bank, Digs is also charged with building the culture, organization, and capabilities that match the rapidly changing market. He concurrently leads the Analytics, Brand & Communications Marketing Division team, and the Digital Banking Division team.
Prior to Metrobank, Digs was the first Country Director for the Philippines on Facebook. Digs established start-up operations in the Philippines and worked with key business partners, agencies, and stakeholders to help them get more value out of Facebook's solutions. The Facebook Philippines business and team has grown exponentially since launch and Digs has been recognized by the industry for his efforts in growing the expertise of the digital marketing community in the Philippines. He currently serves as External Vice President on the board of directors of the Internet and Mobile Marketing Association of the Philippines. Digs also previously led the IT & Mobile business unit of Samsung Electronics Philippines; where he transformed the business and garnered industry recognition for best practices in marketing & operations. Most notably, the Philippines became one of the top 10 best performing mobile businesses globally in Samsung under his leadership. Digs also brings in 15 years of experience from Unilever where he was globally and regionally recognized for a track record of insightful marketing and leading winning teams. As Regional Director for Hair Care based in Singapore, he led the brand development of South East Asia, Australia, and South Asia market leaders such as Cream Silk in the Philippines, Lifebuoy in Indonesia, and Clinic Plus in India. He also led the successful regional deployment of global brands like Dove, Sunsilk, TRESemmé, and Toni & Guy. As Market Development Director for Unilever Thailand, he turned around the face & body care business of brands such as Ponds and Vaseline to record-breaking growth. Of all the things he has accomplished, Digs is most proud of having mentored dozens of young men and women around the world who are now established leaders making a positive impact and passing on the learnings to a new generation.
Digs graduated from the Ateneo de Manila University with a degree in Management Engineering. Besides sharing a passion for great food and brave adventures with his wife Des, he is also an avid gadget tinkerer, car aficionado, and scuba diver.
LEIGH REYES
President and Chief Product Officer
MullenLowe Philippines
Leigh is the President and Chief Product Officer of MullenLowe Philippines and entered the Creative Guild Hall of Fame in 2015. She is currently Vice-President/Internal of the 2019 Board of the Internet and Mobile Marketing Association of the Philippines (IMMAP), and has served on the Board since 2016. She co-chaired DigiCon XE 2018 and DigiCon LEAP 2019, and the Boomerang Awards 2016-2017 and 2019. She keynoted at the most recent 11th IBPAP International Innovation Summit.
Previously President & Chief Creative Officer of MullenLowe Group, currently President & Chief Product Officer to more consciously reflect hyper bundled products powered by creativity: strategic narrative, Scout (consumer research together with the data science and analytics center of excellence in Tokyo), Current (packages for content, influence, and paid social), data-driven retail solutions, public relations under MullenLowe MARC, and more.
Winner of the country’s first gold Clio, she has received awards at Cannes, D&AD, One Show, Clio, Art Directors’ Club, Spikes, Asia-Pacific AdFest, New York Festivals, LIA, WARC, and others. She has served on the juries of Cannes Lions, NYF, Art Directors' Club, Clio, LIA, AdFest, Spikes, Startup Weekend, and more. She was also the jury head of the inaugural YouTube Ads Awards in the Philippines in 2018.
Leigh was a founding member of MobileMonday Manila, an open community platform that brought together mobile visionaries, developers and enthusiasts. She's given talks on Marketing for Startups, Emotional Literacy in the Workplace, Copywriting for the Digital Age, The Connected Consumer, and Full Stack Creativity.
She has writer credits in the current virtual reality diorama experiences at the Ayala Museum, Rizal VR: The Future of History, and The Emergence of the Filipino Nation.
As @leighpod, she is a content creator with a growing, engaged online audience. Her YouTube channel has over 6,000 subscribers and over 1.5 million views. She interacts on Twitter, Instagram and Medium with thousands of people with shared interests in art, writing instruments, technology, and culture. She has held workshops on everyday creativity, journaling, and making a mess in Manila, Chicago, and San Francisco.
Most recently, she was the lead organizer of the successful Manila Pen Show 2019, with exhibitors from Singapore, Hong Kong, and Malaysia as well as the Philippines.
ERNEST CU
Chief Executive Officer
Globe Telecom
Ernest Cu is the President and CEO of Globe Telecom, Inc., the leading telecommunications company in the Philippines. Under his visionary leadership, Globe has outperformed industry growth with the company breaking records across all key product groups, brands, and market segments, catapulting Globe as the number 1 mobile brand in the country.
Prior to Globe, Ernest was President and CEO of SPi Technologies. At the cusp of the new millennium, he spurred the beginning of the BPO business model for the Philippines, earning him recognition as one of the founding fathers of BPO in the country. Lauding his pioneering spirit, Ernst & Young named him ICT Entrepreneur of the Year in 2003.
In 2017, he was hailed as the Philippines’ Best CEO by Finance Asia. A second for Cu, he first received the award in 2010. Also in 2017, for the fifth straight year, Cu was recognized as one of the 100 most influential telecom leaders worldwide by London-based Global-Telecoms Business Magazine Power 100. Frost & Sullivan Asia Pacific has also named him CEO of the Year twice, first in 2012, and again in 2017.
He has a Bachelor of Science Degree in Industrial Management Engineering from De La Salle University in Manila, and an M.B.A. from the J.L. Kellogg Graduate School of Management, Northwestern University.
KEVIN TAN
Chief Executive Officer
Alliance Global Group Inc. (AGI)
Mr. Kevin L. Tan is the Chief Executive Officer of Alliance Global Group Inc. (AGI), one of the Philippines’ most diversified conglomerates with interests in food and beverage industry, gaming and entertainment, tourism and hospitality, real estate development and quick-service restaurants.
As CEO of AGI, he is in charge of strategic planning & direction of the entire conglomerate. He oversees AGI’s financial operations, investments and acquisitions, and the company’s external affairs, representing the conglomerate in various public and private functions.
Mr. Tan also holds directorships in AGI companies including Emperador Inc., Global-Estate Resorts Inc. (GERI), Empire East Land Holdings Inc. (EELHI), Golden Arches Development Corporation (GADC) the holder of the master franchise of McDonald’s Philippines, Resorts World Manila, and Megaworld Corporation. He is also the President of Infracorp, AGI’s newly formed infrastructure arm, dedicated to complement the infrastructure projects of the national government.